The B2B sales environment has never been more challenging, with economic forecasts predicting the loss of B2B sales roles over time with the introduction of intelligent technology. But what’s really going on in B2B sales and is there reason for concern?
Sales is high pressure in any business environment. Organisations expect results from their sales team at every turn – from prospecting to customer onboarding, and beyond.
The reality of sales is that there are effective salespeople, and ineffective salespeople. The same goes for sales leadership – there are effective leaders, and not so effective leaders.