Social Selling

B2B sales has changed significantly over the past few years, as B2B buyers have changed the way they buy.

Leveraging social media as a selling tool is no longer optional in today’s sales world – it’s now an absolute necessity. Each social platform has its own perks and quirks, so let’s take look at how you can make Twitter work for your business.

In an automated world where prospects can easily block cold calls and emails, there must be a trick to getting their attention…right?